Packaging For "Dog's Best Flavor Meal" (Confit de canard)
(WINNER CONTEST)
(WINNER CONTEST)
PROJECT TASK:
Our challenge was to design packaging for a new line of powder dog meal that would effectively communicate the product's versatility and suitability for all dog breeds, while standing out on the shelves and appealing to dog owners of all kinds.
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"Confit de canard" is originally the name of the flavor, which is very popular in France, so the name of the flavor tie product has changed.
PROJECT SOLUTION:
Our team rose to the challenge by creating a visually striking packaging design that effectively communicated the product's versatility and suitability for all dog breeds. We opted for a bold and bright orange color scheme that immediately catches the eye of potential customers. The front of the package features an image of duck meat, the main ingredient of the product, and playful typography that conveys a sense of fun and playfulness.
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In order to pay homage to the product's French origins, we included a nod to the original "Confit de canard" flavor in the new product name. Informative icons were incorporated into the design to effectively communicate the product's benefits and features in a visually appealing way, making it easy for customers to understand what makes this product unique.
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Our bold and playful packaging design was a hit among dog owners and contributed to the brand's success in the market. further validates our team's success in meeting the challenge requirements and producing a design that stands out on the shelves.
Our team exceeded expectations and crafted a packaging design that caught the judges' attention, winning an award in a prestigious crowdspring contest. It was a moment of pride and validation, reminding us that hard work and creativity can lead to great success.
